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An Englishman’s home is his castle, but a home is made to be a comfortable and an aesthetically-pleasing place as well as secure environment. This is where Produit Intérieur Brut comes into its own. This firm specializes in the sale of tables, chairs, cupboards, chests of drawers, lights and other decorations and accessories. It focuses on three main trends in contemporary interior design, namely the industrial/vintage movement, the shabby chic/bohemian look, and last, but definitely not least, the Scandinavian school.

The influence of Scandinavian furniture far predates the advent of IKEA as a player on the mass-market. Rooted in a very distinct ethos – one of accessibility to all – these designs prioritize practicality, adaptability and uncomplicated elegance.

The simple lines of Danish furniture design as exhibited in this chair

Source: http://www.pib-home.co.uk

All Scandinavian countries have shaped this movement, but Denmark’s influence has perhaps been out of proportion to its size relative to its larger neighbours, notably Sweden and Finland.

Past masters in using a wide variety of materials to create their designs, including wood and leather, Danish designers naturally trend towards organic shapes and a questing after the essence of an object. The simple lines of the chair below are an excellent illustration of this school of thought.